Clickminded free seo course review and highlights

It's free to watch here. But it is said that you will lose access to the course within 7 days if you do not complete it. I watched it and here is my list of its highlights.


Most users do a new search instead of traversing through pages on the search results page, so if they can not find a relevant website on the first page they will just refine the search phrase and that's why Search Engine Optimization (SEO) is so important.

What SEO is not:

  • SEO is not buying traffic
  • SEO is not a scam or illegal or black-hat tactic
  • SEO is not against a search engine's terms of service
  • SEO is not just for Google
  • SEO is not fast
  • SEO is not really that hard

What is SEO: act of acquiring traffic from search engines for your own digital assets. It consists of:

  • Document relevancy
  • Attention & Authority
  • Technical optimization

What is Document relevancy:

  • web-page content itself
  • search engine job is to understand what user wants and help them to find it
  • our job is to create relevant content that answers their questions
  • process of helping search engines to understand what our content is about

What is Attention & Authority:

  • web-site popularity
  • links from authoritative sites
  • video views, link clicks, downloads, engagement, and so on

What is Technical optimization:

  • non-content optimization

On-page ranking factors

High impactMedium impactLower impact
keyword variationsanchor text in linksbold keywords
LSI keywordsh2, h3, h4image alt
titlerelevant external linksschema
h1site speed
body copyE-A-T
word count

➥ One core keyword that you intend to promote = One page, not an entire site, not a bunch of keywords on a single page.

  • Google rank pages not domains.
  • Write Title tag for users, not for robots.
  • Meta Description tag does not impact rankings, but does impact CTR, since google shows it on the search page and bolds the user's search phrase.
  • Make sure not to have more than one H1 tag.
  • Use human-friendly Images alt attributes.
<img alt="..." />
Bad: graphic #6
Bad: Buy Nike shoes online cheap
Good: Mens Boat Shoe

➥ At least 100 words for page, use keywords 2-3 times + LSI keywords + synonyms. LSI (Latent Semantic Indexing) keywords are words that are commonly used within the context of the main topic.

Keywords: morning coffee
LSI keywords for Coffee: machine, recipe, glass, water, cup...
Synonyms for Coffee: cappuccino, latte, espresso, decaf...

➥ "Three clicks rule" - get every page using only three clicks from the home page. It also means that every web page URL must be no more than 3 levels of path nesting.


➥ Link to already well-ranked pages, competitors, authorities, and maybe remove the links later when your own page got traffic.

➥ SEO UX signals that matter:

  • click-through rate (CTR) - number of clicks the page received on search results page
  • dwell time - how much time the user spends on your site
  • bounce rate - percentage of users that leave the page without action
  • pogo sticking - user clicks a search result, and then quickly clicks back, and then another search result

➥ How to improve UX signal metrics:

  • use dates, numbers, power words in titles.
  • use benefit-driven headlines, keep paragraphs short, break up text with images and headings.
  • front load your best content. Show links to the most popular posts and other posts that are relevant to the content of current one.
  • embed relevant media, such as youtube video
Power words in titles.
Before: Homemade Ice Cream Recipes
After: The 7 Best Homemade Ice Cream Recipes For 2030

Power words examples:
tutorial, guide, walkthrough...
powerful, simple, easy, super...

➥ Do research. Just search for the keyword and check for the first 5 results, try to analyze and ask yourself how and why do they get there.

SEO tools: Ahrefs, KW finder, HeadlineStudio.

Optimizing a blog post

  1. Select the keyword and searcher intent you want for the page. One core keyword = One page.
  2. Write the content of the page without worrying about optimization. Write for users.
  3. Optimize page title with the chosen keyword. Use dates, numbers, power words in titles.
  4. Optimize URL slug: keep it short, include keyword.
  5. Optimize meta Description: include keyword, google shows it on the search page, so make it readable and attractive.
  6. Optimize page content: set up a single H1 tag, include core keyword in the first 100 words, use synonyms and LSI keywords.
  7. Optimize images filenames and alt attributes: use human-friendly namings.
  8. Include internal and external links. Link to already well-ranked pages, competitors, authorities.

And again these great SEO tips are not mine. There are just a small piece of the free mini-course. You can watch a full version of this course by yourself or find more of them here.

Extra links

Another interesting resources for blogs: